We have had a lot of help & assistance as we have gotten our business started, growing and moving along it's path, and it is our philosophy that companies should share & give back accordingly. Many companies do give back, and it is highly commendable that they do, but many also put various "requirements" surrounding how & when they will give back. Some tie it into profitability stating that they will donate a portion of their profits. Others cap the total amount they will give back even as the products & services they are advertising as being part of the giving back campaign go through large sales increases.
We here at Event Scents LLC like to keep it simple. 5% of our total proceeds are donated annually to a variety of local charitable organizations in our community, as recommended and chosen by company employees. Simple, the way it should be.